Reclaimed

Reclaimed set out to redefine Milan’s home interiors scene as a high-end, multi-brand furniture retailer with a refined yet inviting personality. Brought on as an expert in brand and visual design, I collaborated closely with the art director to translate their vision into a full identity system, delivering everything from logo and typography to digital assets across all major channels, as well as packaging solutions.

Role
Brand and Graphic Designer

Date
Spring 2023

Working within a fast-paced timeline for the store’s flagship launch, my focus was on absolute clarity and efficiency. Every design decision, color palette, print collateral, digital layouts, supported Reclaimed’s mission: a brand that’s premium, current, and never cold. The approach balanced sophistication with a lively freshness, ensuring the visuals worked both in physical spaces and digital campaigns.

A key challenge was coordinating visual identity with agile digital marketing efforts, making sure every asset, from social ads to Pinterest visuals, felt cohesive and impactful. This project reinforced how seamless collaboration and strategic, design-led decisions are essential for standout launches.

The end result: an identity that feels immediately at home in Milan’s design landscape, inviting, polished, and ready to set a new local standard.