Ezra Care

Ezra Care was in need of a complete brand identity and packaging system, supported by engaging digital experiences. The brief called for a gender-neutral, emotionally resonant aesthetic for skincare tailored to sensitive and problematic skin, moving away from ideals of flawlessness and instead creating a space where every user feels recognized, included, and safe.

Role
Branding & Packaging Designer

Date
Spring 2023

*Concept*
3D models created by me, for the launch product photoshoot.

I developed a visual language rooted in empathy, clean typographic choices, a balanced color palette, and packaging that stands out for its honesty and simplicity. These foundations allowed the design system to scale seamlessly across product lines while maintaining consistency and approachability.

To expand the brand’s reach and elevate storytelling, I created a suite of 3D visuals and a full-length promotional video, ensuring that every touchpoint, from shelf to screen, reinforced Ezra Care’s core promise: skincare that truly cares.

This project underscored how strategy-led design and thoughtful detail can meaningfully shift perceptions and build trust with audiences. The results? A brand experience that supports and empowers, engineered for real impact.