A full-circle approach to design.

Design is the tool. Intention is the difference.

branding web packaging designer alessia garbarino

When someone hears about your business, the first thing they do is look you up. The way your site looks, the way your logo holds space, the tone in your words—it all tells people what to expect from you. Are you the one they’ve been looking for, or just another name they’ll forget?
Design shapes trust.

CLIENTS FEATURED IN

forbes logo
glamour logo
los angeles times logo
sweetie hight logo
yoga journal logo
nylon logo

I’m all about connections.

branding web packaging designer alessia garbarino

The whole point of brand is to connect with your ideal clients. So first, I connect with you. I’m big on feedback and making you feel heard, so I only move on to the next stage when I know you’re 100% happy. 

To make your branding and website unique, I dive deep into your business, your customers, and who you are. From there, I strategically create authentic touches that are personal to you and your clients.
I

like to keep things simple with no pressure. That means my processes and documents are straightforward and easy to follow (with no annoying technical words).

Branding

Your brand goes beyond visuals—it's who you are and what you stand for. I spend time learning your story and goals before starting the design, so your brand identity feels clear, confident, and built to last.

WHO IS THIS FOR

For lifestyle and D2C brands that want to clarify who they are and how they speak to their audience. If you’re ready to move beyond generic and build a visual identity that feels honest, intentional, and easy to use, this is for you.

Two swimwear tags, one black and one white, labeled 'Orange Swim', floating in the air against a coastal cityscape with homes, trees, and beach umbrellas.

    • Digital collaboration (email + Notion)

    • Creative direction

    • Brand strategy + brand strategy guide

    • Full logo suite

    • Typography pairing

    • Complementary color palettes

    • Icons + patterns

    • 2 rounds of revisions

    • Brand book + guidelines

    • All necessary files (PNG, EPS + JPG)

    • Brand launch support

Website Design

It only takes 0.05 seconds for people to form an opinion about your website. You need to make it a good one! I create custom sites that match your brand’s personality and make it easy for visitors to find what they need, on any device.

WHO IS THIS FOR

For lifestyle and D2C brands that need a website which clearly reflects their brand and makes it easy for visitors to connect. Whether launching fresh or updating existing presence, this is for brands wanting design that’s simple, effective, and easy to manage.

Website and mobile view of a candle shop called ESCAPE with candles and natural decor.

    • Digital collaboration (email + Notion)

    • Creative direction

    • Up to 8 custom-designed pages

    • Site style page

    • Desktop + mobile optimization

    • Basic SEO optimization

    • 2 rounds of revisions

    • Video walk-through of how to edit your website

    • 1-2 weeks of maintenance + troubleshooting

    • Launch support

Packaging Design

Packaging is often a product’s first introduction. I create designs that are true to your brand and speak your story clearly, creating impressions customers remember, on shelf and online.

WHO IS THIS FOR

For D2C brands ready to bring their products to life with packaging that feels true to their story and connects directly with their customers. If you want magnetic packaging that attracts customers to your shelf, this is for you.

Collection of skincare products, including wipes, gel, oil, spray, and cream, arranged on a pink tiled surface near a swimming pool with grapes, sunglasses, and a towel.

    • Digital collaboration (email + Notion)

    • Creative direction

    • 2–3 packaging concepts

    • Final custom packaging design (1 SKU)

    • Print-ready files + mockups

    • Coordination with your printer (if needed)

    • Basic dieline guidance

    • 2 rounds of refinements

    • Optional brand refresh add-on

Looking for ongoing creative support?

Your brand’s journey continues after launch. To help you stay fresh and effective, I offer ongoing creative support as a monthly retainer package! This flexible service provides real, valuable help for updates and growth, without complicated contracts or processes.

Young woman with short red hair, glasses, and a white shirt sitting at a desk with a laptop, smiling in an office setting.

Curious about the details?

Download the service guide to explore all my offerings in a straightforward tiered menu! Inside, you’ll find detailed options and exclusive perks for creative partnerships that evolve with your brand.

This will answer all of your questions, but if you still have some or just want to have a nice little chat, feel free to write an email over at hey@lesssi.design

The studio breakdown

Over the years, I’ve had the pleasure of collaborating with passionate clients, building brands from the ground up, and creating designs that support the growth. Here’s a few things I’m proud of, because design is as much about results as it is for the journey.

50+

Clients helped

70%

Returning clients

300+

Coffees consumed

600+

Fonts on my laptop

90+

Moodboards made

Some of your frequent questions, answered!

  • Project timelines vary depending on scope and complexity. A branding package usually takes 4-6 weeks from kickoff to final delivery, while website projects can range from 6-12 weeks, especially if e-commerce features are involved.

  • Of course! If your needs grow, or you want to add services, upgrading is straightforward. I’ll review your goals and recommend the best next steps to scale your brand or website without losing momentum or consistency.

  • Each package includes a set number of revision rounds to refine the work. After final delivery, additional changes can be made but may require extra fees depending on the extent of the updates.

  • Once the project is complete and full payment is received, you own the rights to all final deliverables. This includes logos, websites, and collateral. I grant you full ownership to use and adapt the materials as you see fit.

  • Revisions start after you review the initial concepts. You provide consolidated feedback, and I implement changes accordingly. Depending on the package, you have 1-2 rounds of revisions to ensure the designs meet your expectations.

  • Your satisfaction is important. From the start, I focus on understanding your vision and preferences. If concerns arise, I’ll address them promptly through open communication and revisions. The goal is to deliver work that aligns with your brand and meets your standards.

  • Simplified graphic of a face with two red eyes and a brown nose on a purple background.

    Léonie, Marketing Director, OYO Skincare

    Alessia's designs breathe life into OYO Skincare! From packaging design to the absolute cutest sticker collection we're obsessed with, she just gets today's vibe. Every brand needs a dedicated and kind genius like Alessia.

  • A stylized cream-colored letter 'K' on a dark green background.

    Kol, Founder, Coach Kol

    Thank you for bringing my vision to life and giving me a brand for queer people that is sleek and stunning without shoving rainbows in people’s faces!

  • Neon pink sign displaying the letters 'BPE' against a purple background.

    Brittini, Founder, BPE

    Girl you KILLED it!! It was such a joy to work with you and you truly made BPE come to life in ways I never even imagined.

  • Text on a dark background that reads "Sarah Katharina Pick."

    Sarah, Founder

    Alessia absolutely nailed it from the very first branding iteration. She captured the essence of my vision in such a subtle, artistic, and thoughtful way—it felt like she read my mind. The process was smooth, professional, and genuinely collaborative. I felt heard and supported every step of the way, and I couldn’t be happier with the result.

Let’s make it happen

You know what you want.
I’ll help turn it into something real.