OYO Skincare

Since 2022, OYO Skincare has trusted me to translate their strong brand direction into packaging and visuals that extend across every customer touchpoint. They approached me as an expert to solve a clear challenge: expand their product line without sacrificing clarity or brand cohesion.

Role
Visual & Packaging Designer

Date
2022-Present

With a robust identity already in place, my mandate was to create visually distinctive packaging for multiple SKUs, each with its own requirements, working within a restricted color palette and a need for flexibility as the brand grew. My solution was a modular, swatchbook system that gives current and future products clear differentiation while maintaining a tight, recognizable visual language.

The project involved close collaboration with the founders and copywriter, ensuring that each design move reinforced both the brand’s visual clarity and the sense of confidence it wants customers to experience.

The result is packaging and collateral that feel unified, purposeful, and always on-brand, helping OYO Skincare connect with their audience as they expand their offering.

Beyond the technical and creative results, working with OYO has deepened my expertise in developing packaging for nuanced, often sensitive topics. Seeing these designs support honest conversation and build meaningful connection in the real world is proof of both process and impact.