A website mockup displayed on a large screen and a smartphone, both showing the same webpage for a brand called ESCAPE, which offers eco-friendly candles. The webpage features images of candles, text about hand-poured coconut wax candles, and a minimalistic design with neutral tones. The setup is on a wooden table with a small glass vase holding a branch with green leaves, against a plain, light-colored background.

Escape Candles—Turning quiet moments into design.

Role
Branding, Packaging and Website Designer

Services

In summer 2023, I created the full brand identity, packaging, and e-commerce website for Escape Candles Co, a natural coconut wax candle brand. The challenge was to design a visual world that felt as calm and grounding as the scents themselves, while leaving space for the brand’s quirk: each candle was named after the sensation its fragrance evoked. I built a minimal, refined identity with soft palettes and structured typography, paired with packaging that communicated calm without tipping into generic. On the digital side, I designed and developed a WordPress e-commerce site in under two months, focusing on intuitive UX and a seamless browsing-to-purchase flow.

The outcome was a cohesive system that proved how intentional design can transform a simple DTC product into a branded experience that builds trust and encourages sales.

A beige candle labeled 'Coffee Break' with a wooden lid beside a white box labeled 'ESCAPE' and 'Coffee Break' with a candle icon and scent description, set on a two-toned background.
A pale blue Homebody candle with a wooden lid, labeled with Bergamot and Tea Leaves, placed in front of a white box with embossed text and a candle icon, on a light-colored surface.
Two white rectangular boxes labeled 'ESCAPE' and 'Escape' from Wick Trimmer, with minimalist design, placed on a beige surface with shadows.
Laptop on a bed displaying an online store called ESCAPE that sells fragrances, with beige pillows and pampas grass in the background.
Smartphone displaying an online store for hand-poured coconut wax candles on a round wooden plate, placed on a beige book, all on a textured beige surface.

LET’S TALK.

Thinking we could be a good match?

If something about this project spoke to you—maybe you're building a brand, growing a team, or looking for a designer who really gets it—I’m here for thoughtful collaborations and creative opportunities.